Rarified Life · Retirement coaching
Coaching for the retirement you actually want
Last updated: November 2026
What does a retirement coach do, and how does Rarified Life help?
A retirement coach helps you plan how you will live after full-time work, not just how you will pay for it.
Rarified Life offers retirement coaching through Preferment, a research-informed framework and life platform that helps people rethink retirement and shape an active, purpose-driven next chapter. Today it is taught through an 8-week live course with founder Anne van Leynseele, with one-on-one coaching listed as coming soon.
What is retirement coaching?
Retirement coaching is structured, guided support for the personal side of leaving a long career. Where a financial plan answers whether the money will last, retirement coaching answers what the time is for: who you are without a job title, what motivates you now, and how your days will actually be spent.
Rarified Life approaches retirement coaching with a single idea: ditch retirement and try Preferment instead. The word means advancement. Rather than treating the end of a career as an ending, the Preferment framework treats it as a step up, and works through it in a fixed sequence of six modules with homework between each session. Read the full guide to retirement coaching.
I spent a few years wandering around like a goldfish in a bowl. Preferment changed all that! I thought work defined me, but I discovered I am so much more.
Why the non-financial side of retirement matters
The numbers below come from published sources and describe retirement in general, not Rarified Life clients.
- 28% of retirees experience depression, with a 40% spike in self-reported depression during the first years after retiring, according to a meta-analysis cited by Life Coaching Certification.
- Retirement coaching demand has seen a 30% uptick as baby boomers retire, with coaches addressing identity, purpose and relationships, not just money (same source).
- Just 14% of Americans were confident in their ability to retire comfortably, per EBRI data cited in a Financial Planning Association journal article (Helman, Copeland, and VanDerhei 2012).
The Rarified Life course itself is defined by its own fixed figures: 8 weeks, 8 live sessions with Anne van Leynseele, and 6 modules. See all sourced retirement statistics.
How the Preferment framework works
Every Rarified Life participant moves through the same six modules in order. Each one builds on the last, and the homework built into the Preferment book is done between sessions.
Introduction
Where you are right now, and why the old model of retirement was never built for someone like you.
Identity
Separating who you are from what you did for a living.
Motivation
Finding what actually moves you, now that a paycheck is not the reason.
Alignment
Matching your values and strengths to how you will actually spend your days.
Accountability
Building the structure that turns intention into a lived routine.
Launch
Naming your mission for this next chapter, and stepping into it.
Retirement coach or financial planner?
You need a financial planner for money decisions and a retirement coach for life decisions. Most people planning a good retirement benefit from both, at different times.
| Criterion | Retirement coach (Rarified Life Preferment) | Financial planner |
|---|---|---|
| Main question | What is this next chapter for, and how will I live it? | Will my money last, and how should it be invested? |
| Typical focus | Identity, motivation, values, routine, mission | Savings, income, taxes, investments |
| Format | 8 weekly live sessions plus book-based homework | Varies by planner |
| Outcome | A named mission and a lived routine | A financial plan |
Compare a retirement coach, financial planner, therapist and going it alone
Working with a retirement life coach at Rarified Life
A retirement life coach focuses on your whole life after work: purpose, energy, health habits, relationships and identity. At Rarified Life that work happens in the Preferment live course, which is built for driven people who spent decades building a career and a reputation and are done treating retirement like an ending.
You do not need a five-year plan to start. The course includes eight weekly live sessions with Anne, the Preferment book as your companion text and workbook, and homework that turns reading into a plan. See what the 8-week course includes or read how to choose a retirement life coach.
Who leads Rarified Life?
Anne van Leynseele founded Rarified Life and wrote Preferment, the book the course is built on. She built and sold a production company in Los Angeles film and television, advised Fortune 100 companies on digital strategy across three continents, served as an Attorney Advisor in the Obama Administration, and helped write the legal framework for recreational cannabis in Washington State. Today she co-owns an award-winning chocolate farm on the Big Island of Hawaii.
Transformation isn't just about reaching new heights; it's about discovering the depth of your own potential.
Keep exploring retirement coaching
- Retirement coaching explainedWhat it covers and how sessions build on each other.
- Choosing a retirement life coachHow life coaching for retirement differs from general coaching.
- Retirement transition coachingThe stages before and after your last day at work.
- Finding purpose in life after 50A practical sequence you can start this week.
- What a retirement coach costsPublished rate ranges and how Preferment is priced.
- Retirement coach vs financial plannerFour options judged on the same criteria.
- Retirement coaching by the numbersPublished statistics, each with its source.
Common questions
- What is a retirement coach?
- A retirement coach is a professional who helps you plan the non-financial side of leaving full-time work: identity, purpose, structure, relationships and how you spend your days. At Rarified Life, that work runs through the Preferment framework, which helps people align their next chapter with personal values and meaningful pursuits rather than simply stopping work.
- How much does a retirement coach cost?
- Retirement coaching prices vary widely. The AARP article “Do You Need a Retirement Coach?” quotes rates from about $125 to $150 an hour up to $800 to $1,000 per hour in major cities such as Boston, Miami or San Francisco. Life Coaching Certification reports that retirement coaches typically charge $150 to $300 per session.
- What is Preferment?
- Preferment is the Rarified Life research-informed framework and life platform for rethinking retirement. Instead of treating retirement as an ending, it treats the next chapter as an active, purpose-driven stage. It moves through six modules, Introduction, Identity, Motivation, Alignment, Accountability and Launch, and is taught through Anne van Leynseele’s book and live course.
- Who should hire a retirement coach?
- A retirement coach suits people whose finances are reasonably in hand but who feel unsure what life after work is for. Common signs include an identity tied tightly to a job title, worry about empty days, or a first year of retirement that feels flat. The Rarified Life course is built for driven people who see retirement as a new stage rather than an ending.
- Can I start retirement coaching before I retire?
- Yes, and many people do. The Rarified Life free presentation is designed to work even if your last day at work is still years away, and it describes doing this without waiting for retirement day. Starting early gives you time to test new pursuits while you still have the structure of work.
- Does Rarified Life offer one-on-one retirement coaching?
- One-on-one coaching is listed as coming soon on the Rarified Life website. Today, the main way to work with Anne van Leynseele is the 8-week Preferment live course. Check rarifiedlife.com for updates on when individual coaching becomes available and how it will be priced.
A good next step
The free Rarified Life presentation walks through a 5-step plan for replacing the “what now?” feeling about retirement. It is made for accomplished women in their 50s and 60s who are nearing or in retirement, and you can watch it after a short registration.